Use Keyword Planner

duhoc-o-canada.com (or, in plain English, I"m the guy responsible for ensuring that every blog post we publish is EPIC).

Bạn đang xem: Use keyword planner


Shows how many different websites are linking khổng lồ this piece of nội dung. As a general rule, the more websites links to you, the higher you rank in Google.


Shows estimated monthly tìm kiếm traffic to this article according to lớn duhoc-o-canada.com data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.


Google Keyword Plannerused to lớn be great for this. You could enter any ‘seed’ từ khoá và see tons of keywords suggestions, plus search volumes.

*

But Google has since restricted these numbers to lớn ranges.

*

One solution is to use a tool lượt thích duhoc-o-canada.com’ Keywords Explorerthatshows actual tìm kiếm volumes & tons of other SEO metrics.

But what if you’re starting out và can’t justify paying for any SEO tools?

Here are some không tính phí keywords tools lớn help kickstart your SEO with zero investment:


*

*

1. Google Trends

Google Trends visualizes the relative tìm kiếm popularity of a từ khoá overtime.

For example, if we look at the term “costumes” for the past five years, we see that popularity spikes every October.

*

This is because of Halloween.

But how is this useful for keywords research?

For starters, it can help you plan your nội dung calendar. Let’s assume you sell costumes online. Publishing or republishing a các mục of the “10 Scariest Halloween Costumes for 20XX” each September/October makes perfect sense.

Here’s a less obvious example:

*

Interest in “iPhone specs” peaks every September when Apple launches a new iPhone.

If you run a tech blog, it would make sense lớn update and republish any related posts every September.

Going beyond content calendars, Trends can also help avoid targeting the wrong từ khoá.

Take a look at thesetwo:

*

If you could only create nội dung for one of these keyword, which would you choose? It’d be the one with the highest tìm kiếm volume, right?

Not so fast, because tìm kiếm volumes areaverages taken across many months oryears.

If we check data for the past 12 months only in Google Trends, we see that searches for“hãng apple watch series 5” recently overtook those for “táo khuyết watch series 3.”

*

So if you were running an ecommerce store and had lớn prioritize one of these keyword, it would almost certainly be “hãng apple watch series 5.”

After all, searches for the Series 3 are only going lớn decrease as time goeson.


Further reading

2. Keyword Generator

Keyword Generator finds up to 150 keyword ideas for any seed keyword.

For example, if we search for “bitcoin,” we get one hundred keyword ideas containing that word along with their estimated monthly tìm kiếm volumes.

We also see a list of 50 question-type queries.

For the first ten từ khóa on each các mục, we also show the Keyword Difficulty (KD)score. This is a number between 0–100 that estimates ranking difficulty. Generally speaking, the higher it is, the more backlinks you’ll need torank.


Sidenote.
Keyword Difficulty (KD) doesn’t take anything else inlớn account besides backliên kết. It’s important khổng lồ take nội dung chất lượng, tìm kiếm intent, & website authority into lớn trương mục when assessing ranking difficulty. Learn more in this post.

Note that tìm kiếm volumes và KD scores are relative sầu khổng lồ the chosen country, which is the United States by default.

If you’re looking khổng lồ rank elsewhere, just choose from one of the 170+ countries from the dropdown.

You can also use the Keyword Generator khổng lồ find từ khoá ideas for Bing, YouTube, & Amazon. Just switch the tìm kiếm engine at the top of thepage.


Sidenote.
Keyword Generator is not the only miễn phí SEO tool by duhoc-o-canada.com. You can find more tools here.

3. Keyword Sheeter

Keyword Sheeter pulls thousands of autocompletesuggestions from Google.

To get started, enter one or more seed keyword và cliông chồng “Sheet keyword.”

*

If you want to lớn generate a lot of keyword ideas fast, this is the tool for you. It pulls around 1,000 ideas per minute, và you can export the results for free in onecliông xã.

The only downside to Keyword Sheeter is that it’s quitebasic.

It doesn’t show tìm kiếm volumes or trends data, & it doesn’t group từ khóa as Keyword Planner does.

But it does have sầu one other notable feature: positivenegative sầu filters.

The easiest way lớn explain how this works is khổng lồ show an example. So let’s add “how” to the positive filter.

*

Now it only shows queries that contain the word “how”—i.e., informationalkeywords that might make for good blogposts.

The negativefilter does the opposite and excludes queries containing certain words.

This is useful for eliminating anything irrelevant. For example, if you run a tech blog & scrape results for “apple,” then you probably only want khổng lồ see từ khóa relating to Apple the company, not thefruit.

So you could exclude keywords like “pie,” “crumble,” “fruit,” and “cider.”

*


Do you want even more từ khóa ideas?

Try the Phrase matchreport in duhoc-o-canada.com’ Keywords Explorer.

Keywords Explorer> enter seed từ khoá > Phrase match

*

Keywords Explorer doesn’t just pull more keyword ideas. It also shows SEO metricslượt thích monthly search volume và Keyword Difficulty (KD).


4. Answer the Public

Answer the Public finds questions, prepositions, comparisons, alphabeticals, & related searches.

Confused? Let’s tackle each of these one-by-one.

We’ll start by entering a “seed” keyword—let’s stichồng with “protein powder.”

*

The first thing you’ll see are questions.

These are search queries containing who, what, why, where, how, which, when, are, andis.

Examples:

whatprotein powder tastes best?howprotein powder ismadeareprotein powders fattening?whendoes protein powder expire?

You’ll see a visualization by mặc định, but you can switch lớn a regular danh mục.

*

Next up, we have propositions—i.e., for, can, is, near, without, with, & to.

These are search queries that fit the <______>format.

Examples:

protein powder withoutcarbsprotein powder forweight gainprotein powder isit safe

We then have sầu comparisons—i.e., versus, vs, and, like, or.

Once again, the format is <______>.

Examples:

protein powder versusmeatprotein powder orchicken breastprotein powder likequest

And finally, we have sầu alphabeticals& related.

Alphabeticalsare Google autocomplete suggestions.

*

And related, well, whoknows?

In my experience, the number of suggestions in the related category is almost always ~đôi mươi. I have sầu no clue how it derives those keywords. But it does kichồng baông chồng a few gems from time totime.

But where does ATPhường. get its datafrom?

As far as we’re aware, that would be Google Keyword Planner & Google autosuggest.


Sidenote.
All data is exportable lớn CSV. No need to lớn register or login.

Answer the Public gives 160 question-type queries for the phrase “cat.”

If we plug the same seed into lớn duhoc-o-canada.com’ Keywords Explorer, we get 626,768 keywords—that’s 3,900x timesmore.

*

Of course, we’re flexing our big datamuscles here. For most people, Answer the Public has more than enough keyword suggestions. But when your site grows bigger, there’s always Keywords Explorer.


5. Keyword Surfer

Keyword Surfer is a không tính phí Chrome extension that shows estimated global và monthly tìm kiếm volumes for any query typed inkhổng lồ Google.

*


Right now, Keyword Surfer shows local search volume estimates for 19 countries. These include the United States, the United Kingdom, Canada, Brazil, France, and Germany.

There’s also an option khổng lồ turn global tìm kiếm volumes on oroff.

*

That said, these aren’t true global search volumes. It’s the total sum of searches from the 19 countries currently in their database.

Beyond this, the extension also adds search volume estimates lớn the autocomplete results:

*

And shows 10 “similar” keywords in the tìm kiếm results:

*

The only downside is that there’s no way khổng lồ get search volumes inbulk.

That said, bulk retìm kiếm isn’t the alặng of this extension. It’s more for assessing queries as you browse theweb.

Xem thêm: Chi Nhánh Ems Tại Hà Nội : Vnpost, Chuyển Phát Nhanh Ems

6. Keyworddit

Keyworddit is a chất lượng tool that pulls keywords ideas from Reddit. Enter a subreddit, and it’ll mine the titles and comments of threads to lớn find up to lớn 500 từ khóa.

*

This tool is a fantastic starting point if you know little or nothing about anibịt.

For example, if you want to lớn start a blog about paleo dieting but know nothing about the topic, pull ideas from /r/paleo.

*

This tells you that paleo dieters care about things like:

Low carbmeals;Slow cooker recipes;Grass-fed produce;Etc.

It also tells you what kind of language they use lớn describe such things.

Beyond ideas, the tool pulls estimated US monthly tìm kiếm volumes for each từ khoá. That helps give sầu you some idea about the popularity of each subtopic.

To learn more about a keyword, hit the “Context” links lớn pull up the threads in Google that the keywords were derived from.

*


Want khổng lồ find nội dung ideasfast?

7. Google Search Console

Google Search Console helps you traông xã your website’s performance in organic tìm kiếm. This means it shows a lot of data about the từ khoá that you already rankfor.

For example, take a look at the “Search results” report from our tài khoản. It shows the từ khóa that have sent the most traffic to the duhoc-o-canada.com Blog over the past three months.

*

Let’s also toggle the “Average position” and “Average CTR” columns. These show each keyword’s average ranking position & click-through rate.

*

You can get a lot of useful insights from this report.

For instance, let’s say that you’re getting a lot of traffic from a keyword despite ranking in position 3–10. You may want to focus on ranking higher for that instead of targeting new từ khoá.

*

If your CTR is low despite ranking high, your page may be less than enticing in the tìm kiếm results. You can often fix this by improving your title tagor meta description.

But what about finding new keywords?

Sort the report by CTR from low to high. This often uncovers từ khoá that you’re ranking for but never targeted. If any of these have sầu lots of impressions & a low click-through rate, it could be worth targeting that từ khóa with a newpage.

For example, we rank in position 8 for “most searched person on Google.”

*

The page that ranks for this keyword is our list of the top 100 Google searches.

*

This is only a semi-relevant result for this keywords. We may rank higher with a blog post about the most Googled people, not things.

Recommended reading: How to Use Google Search Console to lớn Improve SEO (Beginner’s Guide)

8. Questiondb

Questiondb finds the questions people are asking about a specific topic. It pulls these from a database of 48M questions sourced from Reddit.

*


Sidenote.
There are plans to expand data sources in the future.

Questions are sorted by popularity, but you can also sort by topic. This is a super useful feature because it also groups questions together.

For instance, let’s search for “protein powder” & sort by topic. All questions about vegan protein powder are now grouped together.

*

Same goes for those about kelớn protein powders:

This is useful when writing blog posts, as it helps you underst& which questions khổng lồ answer.

Speaking of answers, if you kiểm tra the box lớn “Show source liên kết,” a clickable links appears next to lớn each question. This takes you khổng lồ the thread itself.

*

If you browse the comments, you can often find answers fast, which speeds up nội dung research.

All questions are exportable to lớn CSV at the touch of a button.

9. Bulk Keyword Generator

Bulk Keyword Generator is a keyword retìm kiếm tool for local SEO. It generates keyword based on industry type.

To start, follow step 1 và choose a business type from the dropdown.

*

You will then see a danh sách of từ khóa relevant to the services or products youoffer.

For example, let’s mix “plumber” as the business type. We see queries like hot water installation, gas installation, drain cleaning, và drain relining.

*

Now, most businesses that offer these services will mention so on their trang web. But many fail lớn create or optimize individual pages for these service-type queries.

To illustrate, take a look at this plumbing company’s homepage:

*

It states that they offer drain relining services, yet they don’t have sầu a page about this service. As a result, they’re outranked by those thatbởi.

*

In step 2, the tool appends the chosen services with locations (e.g., London).

*

However, this isn’t particularly useful because it doesn’t reflect the way people actually search.

For instance, most Londoners wouldn’t search for “drain relining services in London.” They’d search for “drain relining” or “drain relining services.” Google serves local results either way, & the latter is quicker.

*

This is also why there’s often little or no volume for such terms in tools lượt thích duhoc-o-canada.com’ Keywords Explorer.

*

So here’s a smarter idea:

Copy a handful of service-type từ khóa from the tool that apply to lớn your business;Paste the raw các mục into Google Keyword Planner;Set the location khổng lồ a relevant thành phố orarea.

For example, let’s type “drain relining” into lớn Keyword Planner & phối the location to lớn Nottingsay mê. There are 10–100 monthly searches.

*

10. Google

Google is perhaps themost powerful keywords retìm kiếm tool on the planet.

There’s the autocomplete feature for generating an almost infinite number of keyword ideas. But that’s only the tip of the iceberg when it comes to using Google for keyword retìm kiếm.

For starters, take notice of the “People also ask” box that shows up for some searches.

*

These are questions that Google knows searchers are asking và want khổng lồ know the answers to lớn.

And here’s a quicktrick:

Cliông chồng on any of these questions, và Google will loadmore.

*

Keep doing this, & you can generate an almost infinite danh sách of questions people are asking.

But Google’s use as a keyword research tool doesn’t endthere.

Let’s say that there’s a keywords you want khổng lồ rank for. There are a lot of factors at play when it comes khổng lồ SEO, but one thing is certain:

If you want to rank, then your content needsto align with tìm kiếm intent.

In other words, don’t try lớn rank a gym homepage for a query like, “how to lớn thua thảm weight?”

People who perform that tìm kiếm aren’t in buyingmode. They’re in learningmode.

Google is your best friend when it comes khổng lồ understanding search intent. Just look at the tìm kiếm results and the presence of SERP features.

For example, imagine that we’re an gmail marketing tool and want khổng lồ rank for “gmail kinh doanh.”

Looking at the tìm kiếm results for that query, we notice two things:

First, there’s a featured snippet.

*

This is almost always a sign of informationalintent. Searchers are in learning mode và want khổng lồ see blog posts & guides, not hàng hóa pages.

Second, there are quite a few beginner’s guides.

*
*
*

That tells us that most searchers are gmail marketing noobs who want to learn the absolute basics of email kinh doanh.

So, that’s what we should create if we want to lớn rank for this keyword.

Now, if we tìm kiếm for something totally different lượt thích “dress,” we see the opposite:

All the results are ecommerce hàng hóa or category pages, & Google even shows shopping ads.

*

This tells us the searcher is in buyingmode.

Bottom line? Don’t overlook Google as a từ khóa research tool. Keyword retìm kiếm is about more than just finding keyword. It’s about understanding who is searching for them & what they want tosee.

Free vs. paid keyword tools: how bởi they compare?

It’s simple: không tính phí keywords tools are limited compared to lớn paidtools.

That’s not to lớn say that miễn phí tools don’t have sầu their uses. But the number of từ khoá ideas and data they give access khổng lồ will always pale in comparison lớn paidtools.

Because of this, paid tools allow you to goway deeper và vì more advanced sale research.

To illustrate, here’s what happens if we type “protein powder” into duhoc-o-canada.com’ Keywords Explorer:

*

123,000+ “phrase match” suggestions from our database of 9.9 billion từ khoá.

No không tính tiền từ khoá tool runs on a database thatlarge.

We also show tons of data points, including:

Estimated monthly tìm kiếm volume;Keyword Difficulty (KD);Clicks;CPC

And everything is searchable, filterable, & returned in seconds.